Within the prompt of this week’s process post, I will evaluate it from the standpoint of a creator and a user.
Analytics have proved to be very useful for many to strategically develop engaging content to share. Back when I was active on my fan Instagram account I would use the analytics to discern that 12pm was the best time to post. Additionally, I was able to garner from engagement data that 6 images in a collage worked best for my theme. However, when I was working my co-op jobs as a digital marketing assistant — analytics rarely factored into any actionable strategies. What usually happened was that analytics were just to be reported to the bosses. Personally, I find analytics to be an insightful tool, however it should not inform everything a content creator does.
On the other hand, when it comes to my experience as an end user — analytics about me cause anxiety. It is a modern dilemma amid the digital age — that everything we do is trackable and is providing data to various companies. I find myself outraged when I come across toxic social media posts in my feeds. I ask myself: why is the algorithm showing me this? I subsequently block these accounts, however I fear that going threw that extra step to block toxic social media accounts is actually feeding the algorithms to show me more of these types of content. Additionally, I am a very private person, so it is always stressful visiting sites and handing out my personal information. I recognize that this is the digital world we live in, but it is definitely tiresome and even worrisome.